Current:Home > MyTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -InvestPioneer
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-11 17:58:25
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (43)
Related
- Buckingham Palace staff under investigation for 'bar brawl'
- Halle Berry surprises crowd in iconic 2002 Elie Saab gown from her historic Oscar win
- Jon Gruden joins Barstool Sports three years after email scandal with NFL
- Advocacy group sues Tennessee over racial requirements for medical boards
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- It's Red Cup Day at Starbucks: Here's how to get your holiday cup and cash in on deals
- Historian Doris Kearns Goodwin to kick off fundraising effort for Ohio women’s suffrage monument
- New York nursing home operator accused of neglect settles with state for $45M
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Today’s Savannah Guthrie, Al Roker and More React to Craig Melvin Replacing Hoda Kotb as Co-Anchor
Ranking
- All That You Wanted to Know About She’s All That
- In an AP interview, the next Los Angeles DA says he’ll go after low-level nonviolent crimes
- College football Week 12 expert picks for every Top 25 game include SEC showdowns
- Shel Talmy, produced hits by The Who, The Kinks and other 1960s British bands, dead at 87
- The Best Stocking Stuffers Under $25
- 4 arrested in California car insurance scam: 'Clearly a human in a bear suit'
- 'Wanted' posters plastered around University of Rochester target Jewish faculty members
- Tropical Storm Sara threatens to bring flash floods and mudslides to Central America
Recommendation
Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
Shocked South Carolina woman walks into bathroom only to find python behind toilet
Businesses at struggling corner where George Floyd was killed sue Minneapolis
UConn, Kansas State among five women's college basketball games to watch this weekend
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Bankruptcy judge questioned Shilo Sanders' no-show at previous trial
College football Week 12 expert picks for every Top 25 game include SEC showdowns
Stop What You're Doing—Moo Deng Just Dropped Her First Single